Regarding yesterday’s post, a friend suggested another tactic to short circuit House Republicans’ crusade against better lightbulbs: Skip the details altogether and simply attack the whole thing as petty politicking in the face of a looming budget standoff that threatens to wreak global economic mayhem.
Besides having the virtue of being true, this approach appeals to higher principle while also avoiding the kind of substantive back-and-forth that offers little protection against a populist media squall. It led last night’s Daily Show to great effect (above).
My initial reaction was that this message probably works better for Democrats and Beltway talking heads than it would enviros, who aren’t designated players in the budget debate.
But on reflection, one wonders what would have happened if the green groups laughed at the question of repealing the standards, rather than debating it.
It’s a risky move that goes against everything they’re used to doing. The downside, of course, is your opponent frames the opening round unchallenged.
But what if that turns out to be the sound of one hand clapping?